“Most Local Business Websites Are Just Online business Cards”

If you are a local business owner, chances are that you have a website. But have you ever wondered if your website is doing its job of attracting and converting visitors into customers?

Or is it just a digital version of your business card, with no real functionality or engagement?

It’s a common problem for many local business websites. They are designed to look good, but very little thought is given to functionality or how the website should engage with visitors to bring the right ones through as leads.

So, what makes a good local business website? Here are some essential elements that should be included:

A Business Website Homepage Should Identify a Problem or Benefit to the Visitor Above the Fold

When a visitor lands on your website, they should be able to quickly identify what problem your business solves or what benefit it offers. This should be above the fold, which means it should be visible without scrolling down the page.

It Should Speak to a Targeted Type of Customer

Your website should speak directly to the type of customer you want to attract. Use language that resonates with them and addresses their pain points.

It Should Contain Trust Elements Such as Client Logos, Testimonials, Badges

Include elements that build trust, such as logos of previous clients, testimonials, and any relevant badges or awards your business has received.

It Should Mention Results That Have Been Attained for Other Customers and/or Case Studies

Showcase your successes by mentioning results you’ve achieved for previous customers or by including case studies.

It Should Contain Media Mentions, Awards, Certifications

Include any media mentions, awards, or certifications your business has received to establish credibility and authority.

It Should Have a 300-400 Word Space Describing Products or Services Offered

Provide a clear and concise description of your products or services in a dedicated section on your website.

There Should Be Blog Articles That Are Updated Often on the Home Page

Keep your website fresh and relevant by updating it with regular blog articles that showcase your expertise and provide value to your visitors.

It Should Offer an Overview or Introduction Type Video

A video is a great way to introduce your business and showcase your products or services in a more engaging way.

It Should Have Calls to Action

Include calls to action throughout your website that encourage visitors to take action, such as filling out a contact form or calling your business.

A Map Should Pinpoint the Location of the Business in the Footer of the Website

Make it easy for visitors to find your business by including a map of your location in the footer of your website.

The Business Name, Address, and Phone Number Should Also Be Listed in the Footer

Include your business name, address, and phone number in the footer of your website for easy reference.

Links to Social Media Pages Should Be Included on the Home Page

Include links to your social media pages on your home page to encourage visitors to connect with your business on other platforms.

A Compelling Call to Action Should Be Included to Collect Prospects Email Addresses or Mobile Number for Text Message Marketing

Encourage visitors to opt-in to your email list or text message marketing by including a compelling call to action on your website.

The Website Should Be Optimized to Render Well on Mobile Phones and Tablets

With more and more people using their mobile phones and tablets to browse the internet, it’s essential that your website is optimized for mobile devices.

The Website Should Offer a Secure Icon with an HTTPS Address as Opposed to an HTTP

Finally, ensure that your website is secure by using an HTTPS address instead of an HTTP address.